Mintel
Mintel is a market intelligent agency. The information products Mintel produces are examples of analyst reports which are business reports that use data to analyze markets, consumers and more. Learn to recognize research/analyst reports and learn what tools to use to find them.
Analyst reports can be credible sources to use as evidence your business research projects. These reports are business to business (B2B) information products that provide a third party evaluation of products, companies, markets, and industry sectors that impact your business interest. These reports will vary in content and format, but still have recognizable elements.
Using Mintel
Mintel's licensed database is available through KU Libraries website, lib.ku.edu. To use Mintel you will need to following these steps.
1. Go to lib.ku.edu
2. Click on "Articles and Databases."
3. Click in "m" for Mintel. Then scroll down and Click on Mintel to open the database. 
OR, click on the browse options to explore the database.
4. Please read the short licensing agreement first check the box to accept the "Conditions of Use" and the agreement and then click on "I accept" to proceed.
5. Enter keyword(s) and click enter.
6. Browse the results and click on the title to open the report content.
Keywords
Search by product characteristics:
t-shirts
mugs
greeting cards
local
made in America
souvenir
novelty
Search by consumer characteristics such as demographics and behavior:
millennial
generation X
social media
gifting
Search by keywords that describe the business:
gig economy
niche market
artist