BUS 120 -- Spring 2020: Consumer Markets

Dossier for the BUS 120, Spring 2020 case study assignment. For the case study assignment you are asked to review the trade publication presented in this guide for possible evidence to support your recommendations to the client.

Consumer Markets

Consumer markets include those individuals and households who buy and consume goods and services for their own personal use.  They are not interested in reselling the product or setting themselves up as a manufacturer. 

Definition adapted from the open textbook Introducing Marketing, page 36.

TRADE & PROFESSIONAL PUBLICATIONS

College Students

Mother's Day

Keywords for Consumer Market Research

Commissions

Direct Sales

Arts and Craft Fairs

Niche Markets

Cohorts

Influencer

Gig Economy