Consumer Markets
Consumer markets include those individuals and households who buy and consume goods and services for their own personal use. They are not interested in reselling the product or setting themselves up as a manufacturer.
Definition adapted from the open textbook Introducing Marketing, page 36.
TRADE & PROFESSIONAL PUBLICATIONS
College Students
- Grant, 2019
Grant, A. (2019, June 6). How To Reach College Students With Your Marketing Efforts. Forbes. - College Marketing Group, 2019
College Marketing Group. (2019, March 27). Where Do College Students Get Their Spending Money? - (Porter, 2018)
Porter, K. (2018, March 7). 8 Tips You Need to Know for Marketing to College Students [Blog Post]. Utah Media Group.
Mother's Day
- Mother's Day, 2019
Mother’s Day Expected to Deliver Highest Consumer Spending to Date. (2019). Gifts & Decorative Accessories, 120(4), 12–12.
Keywords for Consumer Market Research
Commissions
Direct Sales
Arts and Craft Fairs
Niche Markets
Cohorts
Influencer
Gig Economy