BUS 120 -- Spring 2020: Getting Started

Dossier for the BUS 120, Spring 2020 case study assignment. For the case study assignment you are asked to review the trade publication presented in this guide for possible evidence to support your recommendations to the client.

Resources in this guide for Part 1

This guide presents a selection of trade publications and other professional literature for you to explore before deciding your team's recommendation(s) to the client. 

Most of this trade literature was discovered by searching the following databases. If your team is interested in exploring other sources for more ideas, try searching these databases.  To access these databases off-campus you will be prompted to authenticate/log-in using your KU I.D. and password.

Resources in this guide for Part 2

Each team will need to do additional market research for part 2 of the assignment.  Use the "Mintel Reports" tab, to learn how to access this database.  

What are trade and professional publications?

Publications such as magazines, journals, newspapers, blog articles and white papers that are written for a particular professional or trade/industry audience are considered trade publications.  These resources focus on trends, forecast, and issues of interest to people working in a specific industry or profession.  Like popular media sources published for a general audience, trade publications can include news, current events, statistics, advertisements, editorials, notices of events, and reports.  

Business Librarian

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Carmen Orth-Alfie
University of Kansas Libraries
Watson Library
(785) 864-8929

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