BUS 120 -- Spring 2020: Product/Industry Analysis

Dossier for the BUS 120, Spring 2020 case study assignment. For the case study assignment you are asked to review the trade publication presented in this guide for possible evidence to support your recommendations to the client.

Industry/Product Reports

The reports listed here are generally broader in scope and contextualize the industry or products within the larger market. The analysis can cover trends and outlooks for specific companies, industries, markets, products, etc.

IBISWorld Industry Reports

Looking for more in depth industry analysis?   

Search this database to find report such as:

Greeting Cards and Other Publishing in the US

Gift Shops and Card Stores in the US

Paper Product Manufacturing in the US

Promotional Products in the US

Note: To access these databases off-campus you will be prompted to authenticate/log-in using your KU I.D. and password.

TRADE & PROFESSIONAL PUBLICATIONS

Greeting Cards Market Trends and Analysis

T-Shirts

Keywords for Product/Industry Analysis Research

Market Share

Trends

Forecast

Outlook