BUS 120 -- Spring 2020: Industrial Markets

Dossier for the BUS 120, Spring 2020 case study assignment. For the case study assignment you are asked to review the trade publication presented in this guide for possible evidence to support your recommendations to the client.

Defining Industrial Markets

Industrial markets consists of organizations and the people who work for them, those who buy products or services for use in their own businesses or to make other products. 

Definition adapted from the open textbook Introducing Marketing, page 37.

TRADE & PROFESSIONAL PUBLICATIONS

Seeking Opportunities to License Artwork

Keywords for Industrial Market Research

Free-lance

Licensing Market

Contracts

License Agreement

Exclusive Rights

Pitch

Royalties 

Flat Fees

Manufacturing Companies

Art Publishers

Licensing Portals

Trade Shows