Subject & Course Guides: BUS 120 -- Spring 2020: Reseller Markets

Defining Reseller Markets

Reseller markets include all intermediaries that buy finished or semi-finished products and resell them for profit. With the exception of products obtained directly from the producer, all products are sold through resellers. Since resellers operate under unique business characteristics, they must be approached carefully. Producers are always cognizant of the fact that successful marketing to resellers is just as important as successful marketing to consumers.

Definition adapted from the open textbook Introducing Marketing, page 37.

TRADE & PROFESSIONAL PUBLICATIONS

Public Lands Gift Shops

Danailova, Feb. 2018
Danailova, H. (2018). Tips to Sell More Jewelry, Pins and Souvenirs. Souvenirs, Gifts, & Novelties, 57(2), 140–144.
Danailova, Jan. 2018
Danailova, H. (2018). Natural Takeaways: Selling More Souvenirs at Public Lands Partner Stores. Souvenirs, Gifts, & Novelties, 57(1), 128–131.
DeMarco, 2018
DeMarco, A. (2018). Name-Dropped Merchandise Strategies. Souvenirs, Gifts, & Novelties, 57(3), 164–168.
Ireland, 2018
Ireland, J. (2018). The Garment Underground: Selling More T-Shirts and Apparel at Cave and Cavern Stores. Souvenirs, Gifts, & Novelties, 57(5), 158–160.
Jud, 2016
Jud, B. (2016). Cracking the National Parks Market. Publishers Weekly, 263(32), 8–9.
Name-Dropped, 2018
Name-Dropped and Logo Merchandise Best-Sellers at Zoos, Aquariums, and Museums. (2018). Souvenirs, Gifts, & Novelties, 57(5), 154–157.
NPS 2020
U.S. National Park Service. (2020, January 16). Authorized Concessioners - Concessions (U.S. National Park Service).
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Follow the links to the pdf documents: "gross receipts totaling about $1 billion annually" (2016-Park-Revenues) and "do business with us" (Doing Business in the National Parks)
Selling the Details, 2019
Selling the Details: T-$hirts at Cave, Cavern and National Park Gift Shops. (2019). Souvenirs, Gifts, & Novelties, 58(4), 82–84.

Novelty and Souvenir - General

Apparel, 2019
Apparel: Perfect-Fit Sales at Zoos, Aquariums, and Cave Stores. (2019). Souvenirs, Gifts, & Novelties, 58(3), 44–46.
Appold, 2018
Appold, K. (2018). Historic Homes, Caves and Botanical Gardens: Top-Selling Souvenirs and How to Sell More. Souvenirs, Gifts, & Novelties, 57(7), 106–109.
Appold, 2019
Appold, K. (2019). Taking T-Shirt Sales to the Next Level: Best-Selling T-shirts and How to Sell More. Souvenirs, Gifts, & Novelties, 58(6), 210–215.
Best Greeting Card Bets, 2016
Best Greeting Card Bets. (2016). Souvenirs, Gifts, & Novelties, 55(5), 224–224.
Lillo, 2018
Lillo, A. (2018). Keeping it Local: Regional stores help keep the mix interesting and unique. Value Retail News, 35(4), 16–22.
Making Tees Sale, 2018
Making Tee Sales Tops: Selling More T-shirts at Caves, Resorts and Beach Stores. (2018). Souvenirs, Gifts, & Novelties, 57(4), 100–103.
McDonald, 2016
McDonald, N. H. (2016). Gifts to Go. Souvenirs, Gifts, & Novelties, 55(3), 182–190.
McDonald, 2018
McDonald, N. H. (2018). One-Stop Shopping at National Parks: The Most Popular Gifts at Caves, Caverns and Waterparks. Souvenirs, Gifts, & Novelties, 57(8), 180–190.
Store Shares, 2017
A Store Shares Its Secrets to Name-Dropping Success. (2017). Souvenirs, Gifts, & Novelties, 56(5), 241–241.

Drug and Grocery Stores

Experts, 2018
Experts: One size doesn’t fit all. (2018). Chain Drug Review, 40(4), 27–27.
Herring, 2019
Herring, A. (2019). What’s in the Cards for 2019? Gifts & Decorative Accessories, 120(1), 115–122.
Sax, 2019
Sax, B. (2019). There’s a Card for That: RECENTLY RECOGNIZED OCCASIONS REQUIRE A NEW WAVE OF ACKNOWLEDGEMENTS. Progressive Grocer, 98(11), 74–78.