Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What’s going wrong? Contrary to a common assumption, language is never neutral. It is heavily influenced by one’s culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one’s inflection.
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SUBJECTS: Intercultural communication, Cultural awareness, Social intelligence, Cross-cultural orientation. Business and interpersonal communication--Cross-cultural studies.
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