MKTG 420 - Integrated Marketing Communications: Getting Started

This guide is specific compiled for Kelly Crane's Spring 2018 section of MKTG 420.

Start here! Comprehensive Business Related Databases

These databases provide access to business related content produced by companies, trade associations, governments, more. 


Welcome Marketing students!  This guide is intended to provide access to information resources for use in the course Marketing 420.  A variety of content (licensed content and useful websites) is presented and organized along the following categories:

  • Getting Started
  • Marketing Databases and Web Sites
  • Company and Industry Sources
  • Consumer Demographics and Segments

If you have any questions about using any of these resources, please do not hesitate to contact me.

Research Beyond Internet Searching

Searching for information is a basic process of research and learning.  This process is not fast or easy.  To be success you will need to break down your research into discrete information needs, use a variety of resources, compare results, assess what you have learned and then repeat the process.  If you are not yet convinced that you need to use resources beyond just searching the internet (such as those found in this guide), please take less than three minutes of your time to watch this video.  

Subject Guide

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Carmen Orth-Alfie
University of Kansas Libraries
Watson Library
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