Welcome Marketing students! This guide is intended to provide access to information resources for use in the course Marketing 420. A variety of content (licensed content and useful websites) is presented and organized along the following categories:
If you have any questions about using any of these resources, please do not hesitate to contact me.
Searching for information is a basic process of research and learning. This process is not fast or easy. To be success you will need to break down your research into discrete information needs, use a variety of resources, compare results, assess what you have learned and then repeat the process. If you are not yet convinced that you need to use resources beyond just searching the internet (such as those found in this guide), please take less than three minutes of your time to watch this video.