MKTG 420 - Integrated Marketing Communications: Consumer Demographics & Segments

Includes statistical data produced by the U.S. government; international intergovernmental organizations, professional and trade organizations, business organizations, commercial publishers, independent research organizations, state government agencies, and universities.

Provides easy access to current and historical census data and demographic information. Contains over 15,000 thematic and interactive maps, the entire U.S. Census from 1790 to 2000, plus the first 2010 data release. Also includes the American Community Survey through the most current release, and the Religious Congregations and Membership Study (RCMS) from 1980 to 2000 with the addition of 2010 and other recent data planned. (Restricted to 5 simultaneous users.)