JOUR 840: Sports Marketing and Promotion: Books

This guide will provide you with suggestions for books, databases, and websites to help you complete your assignment.

Subject Headings

Books are assigned subject headings that describe the focus of the book. Conducting a search using subject headings is one way to save time when you are looking for books.  The following are a few subject headings that will help you find books.

Clicking on the hyperlink will take you to subject heading search results in the catalog.


Baseball – economic aspects – United States

Cities and Towns – United States – Social Conditions

Major League Baseball

Professional Sports

Sports – administration 

Sports – economic aspects – United States

Sports – finance

Sports – United States – Marketing

Sports and State – United States

Sports and Tourism

Sports Facilities – economic aspects – United States

Sports Franchises – economic aspects – United States

Sports Marketing

Sports Teams – Economic Aspects – United States





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