Journalism - Strategic Communication: Advertising Resources

Reference and Other Materials

RedBooks.com (Electronic Resource)

Goodrum, Charles and Dalrymple, Helen.  Advertising in America: The first 200 years. New York: Harry N. Abrams, 1990.   Anschutz folio HF5813.U6 G64 1990

Jorgensen, Janice, ed.  Encylopedia of Consumer Brands.  Detroit: St. James Press, 1994.   Anschutz Ref HF5415.3 .E527 1994

Lifestyle marketplanner.  (Print source). Anschutz Ref HF5415.33.U6 L54

McDonough, John and Egolf, Karen, eds. The advertising age encyclopedia of advertising.New York: Fitzroy Dearborn, 2003. Anschutz Ref HF5803 .A38 2003

Stevenson, Heon.  American Automobile Advertising, 1930-1980: An Illustrated History.  McFarland, 2008.

Databases

 

ABI/INFORM - Provides abstracts of articles on business and management from U.S. and internationally. 

Business Insights: Essentials  (Gale) - Provides business and industry information.

Business Source Complete - This database provides full text from more than 7,400 scholarly business journals (over 1,100 are peer-reviewed) and periodicals covering management economics, finance, accounting, international business and more. 

Statistical Abstracts of the United States, 2013 - present - A comprehensive summary of statistics on the social, political, and economic organization of the United States.

 

Electronic Journals

 

Advertising Age - Trade publication. Reports on all aspects of advertising, including interactive media, marketing research, sales promotion, and brand management.

Advertising Forecast - Academic/Scholarly. Publishes diverse points of view about advertising, both pro and con, with the goal of fostering a better understanding about the role of advertising.

Adweek - Trade publication . Articles, news, and product information about the advertising and marketing industry. 

Brandweek – Trade publication. Contains news briefs, trends, new campaigns and promotions, and new product news on marketer/retailer relationships, successful media strategies, agency/client relationships, and global marketing.

Entertainment, Media and Advertising Market Research Handbook – Trade publication. Contains information about Sales & Marketing.

European Advertising & Media Forecast - Trade publication. Presents data, forecasts and expert analyses covering advertising expenditures and media developments in 22 countries.

Global Advertising – Trade publication. A resource of information on key vertical markets. This industry profile identifies market size, competitive landscape and provides forecast data of market performance.

International Journal of Advertising - Academic/Scholarly. Aimed at both academics and practitioners. It is international in scope and covers a wide range of advertising and marketing issues, including: advertising technologies, role of the media, market sectors, advertising effectiveness, agency relationships and marketing.

Journal of Advertising - Academic/Scholarly. Contributes to the development of advertising theory and its relationship to advertising practices and processes.

Journal of Advertising Research – Trade publication.  Seeks to act as a research and development tool for professionals in all areas of marketing including media, research, advertising and communications.

Journal of Consumer Culture - Academic/Scholarly.  Publishes debates and explorative articles focusing on modern consumer culture and its globalizing tendencies. The journal will be a central research forum for scholars across the social sciences and humanities.

Journal of Consumer Psychology – Academic/Scholarly.  Publishes original data and theoretical, methodological and review papers on the role of advertising in consumer psychology, the development and change of consumer attitudes, choice and decision processes.

Journal of Consumer Research – Academic/Scholarly.  Focuses on scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.

Journal of Current Issues and Research in Advertising – Trade publication. Aims at advancing state-of-the-art in advertising theory, practice, and current developments. Also features complete reports of original theoretical research.

Journal of Interactive Advertising - Academic/Scholarly.  Designed to promote our understanding of interactive advertising, marketing & communication in a changing world.

Journal of Marketing Communications – Academic/Scholarly.  Devoted to publishing research papers and information articles on all aspects of marketing communications and promotion management.

MediaWeek - Trade publication.  Articles, commentary, interviews, profiles, special reports, advertising layouts, television programming and timely news of note aimed at executives and managers in television, radio, cable and magazines.

Min’s Advertising Report - Trade publication. Contains information on advertising; advertising, marketing and public relations.

Quarterly Survey of Advertising Expenditure - Trade publication.  Provides accurate, up-to-date and detailed analysis of advertising expenditure trends in the UK.

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