MKTG 420 - Integrated Marketing Communications: Home

class guide - Fall 2016 - Kelly Crane, instructor


Welcome Marketing students!  This guide is intended to provide information for use in the course Marketing 420.  A variety of content is presented and is organized along the following topics:

  • Marketing Databases and Web Sites
  • Company and Industry Sources
  • Consumer Demographics and Segments
  • Statistics and Rankings

Other links will take you to other parts of the KU Libraries main web site located at

If you have any questions about using any of these resources, please do not hesitate to contact me.





Subject Guide

Carmen Orth-Alfie's picture
Carmen Orth-Alfie
University of Kansas Libraries
Watson Library
(785) 864-8929

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